How are the Welsh Government's five international offices in the USA working to promote the sale of Welsh lamb and beef in North America?
The USA remains an important export market for Welsh processors, as recent trade figures supplied by Hybu Cig Cymru show:
· HCC estimates based on HMRC data suggest that shipments of beef to the U.S. were worth more than £258,000 in 2023.
· Shipments of sheep meat to the U.S. were worth around £51,000 in the same period, this is in fact over 80% higher than the value in 2022.
· Furthermore, for the period from January to June 2024, the value of sheep meat exports from Wales to the U.S. was just under £80,000.
There is currently branded PGI Welsh Lamb available in country, and Hybu Cig Cymru is supporting key accounts to develop this market further with promotional activity.
Please note that the data and information have been provided by HCC.
HCC is working in partnership with Welsh Government, including its international offices, and others to identify further opportunities to increase exports into the growing U.S. market through trade missions and trade events. International offices, in the US and elsewhere, together with the Welsh Government’s Food Division are working closely together to identify promotional and trade opportunities, and we are planning to attend Summer Fancy Food Fair in New York which has received a good response in previous years.