Will the Cabinet Secretary explain why Welsh Government procurement cards are being used to subscribe to Imdb pro?
Answered by Cabinet Secretary for Finance and Welsh Language
| Answered on 08/10/2024
The subscription to IMDb’s professional database enabled the Welsh Government to source contact details - including agents, PR representatives and film and media executives - for the creative industries in the USA. Wales’ qualification for the Men’s FIFA World Cup was a unique opportunity to promote Wales in the USA, using a focus on the creative industries as hook for promoting Wales’ capabilities in this sector.
The subscription was cancelled once this promotional activity ended.