Will the Minister provide a breakdown of the costs of the Development Bank of Wales's media campaign?
I have enquired of the Development Bank as this is an operational matter. They have kindly provided the following information.
The Development Bank of Wales is tasked with making sure that as many businesses as possible are aware of the services it provides.
To support this, it runs an annual brand awareness media campaign which in the year 2022/23 was targeted in the West Wales and the Valleys area to support the final year of the ERDF funded Wales Business Fund. Delivery of the Wales Business Fund was successfully concluded.
A budget of £100,000 supported a range of out of home media and direct mail activity in 2023-24.
A similar campaign is planned for 2024/25.