Will the Minister provide a full breakdown and the total cost of the Climate Change department's social media advertisement campaign outlining what Wales is doing about climate change and, set out the campaign's aims?
The Welsh Government’s Climate Action Wales: Public Engagement Strategy sets out a range of actions to engage people in decision-making and the necessary action to meet our Net Zero 2050 target. It uses a 5 E’s framework that includes Exemplify – this is about leading by example and to inspire others to act by exemplifying green behaviours. People in Wales expect to see Government, local government, business and third sector are playing their part. The campaign aims to demonstrate leadership and action being taken across all areas of society in Wales to tackle the climate and nature emergency.
The costs for the social media advertising is £61,104 (since 2022).
Breakdown is:
|
|
£36,760 |
|
TikTok |
£7,439 |
|
Twitter / X |
£3,876 |
|
YouTube |
£8,030 |
|
Snapchat |
£4,999 |