What procurement process did the Welsh Government go through before selecting Canadian company Zedcom Media Inc. and who were the other bidders?
Answered by Minister for Finance and Local Government | Answered on 22/05/2023
Zedcom Media Inc. is the parent company for Grocery Business Magazine which is the main industry magazine for the grocery sector in Canada. The magazine was undertaking a media campaign to promote Welsh food and drink to the grocery industry across Canada. The campaign included digital and print articles about the Welsh food and drink sector and a communications mailshot out to members. No alternative bidders were sought as no alternative providers would have been able to undertake this service.