Will the Minister outline how much money in total is going to be spent on TV, radio, social media and other advertising for the 20mph rollout campaign, and if these funds will be in addition to the £33 million already earmarked for the change?
Answered by Deputy Minister for Climate Change | Answered on 24/03/2023
The current estimated cost of the public information campaign to support the change of the default speed limit on restricted roads to 20mph is £810,690. This cost is incurred across the financial years of 2022/23 and 2023/23, and includes, but is not limited to, television, radio, and social media advertising. These funds are within the overall cost for implementing the change.