How much has the Welsh Government allocated to the Keep Wales Safe advertisement campaign in cash terms, providing a breakdown of the amount spent on the campaign so far?
The Keep Wales Safe public information campaign launched in May 2020. The advertising costs associated with the campaign are set out below between May 2020 – Jan 2023.
Total advertising spend for Keep Wales Safe:
FY 2020-2021: £2,513,121.92
FY 2021-2022: £5,040,665.61
FY 2022-2023: £1,203,719.22
This is broken down further by advertising placement fees and advertising production
Advertising placement fees
This includes fees such as TV airtime, radio airtime, press advertising space, out-of-home advertising placement, digital advertising fees, social media advertising fees
FY 2020-2021: £1,732,487.98
FY 2021-2022: £4,260,937.45
FY 2022-2023: £1,079,004.68
Advertising production
This includes all costs associated with creating the advertising materials
FY 2020-2021: £780,633.94
FY 2021-2022: £779,728.16
FY 2022-2023: £124,714.54