What are the measures the Welsh Government will be looking at to measure the investment associated with the Wales Men's Team competing in the World Cup tournament?
Answered by Minister for Economy | Answered on 23/11/2022
We are undertaking a full evaluation of our World Cup activities. Measures will include specific marketing metrics for marketing activity, which are specific to the areas of activity i.e. from business to tourism and overall awareness raising of the nation. Bespoke monitoring is also in place for the World Cup Partner Support Fund.