With regard to the Welsh Government's 'Keeping Well this Winter' pamphlet, will the Minister provide a breakdown of costs, number of hard copy pamphlets delivered, reach and targets of this campaign?
I refer to the answer given to WQ84469 from Laura Anne Jones:
The Keeping Well This Winter booklet was a joint initiative and part of the annual focus on supporting older people to stay well during the colder months. It was drafted by the Office for the Older People’s Commissioner and the Age Alliance Cymru, following requests for information and support from older people in Wales to have signposting information in one place.
While available and promoted digitally, for this age group also having hard copies available is very important.
Print costs were met by Welsh Government. The print cost for 350,000 booklets was £68,200.
Distribution was made via local health boards, care settings, vaccine centres, pharmacies and GPs, wherever people might access services. The booklet was available to anyone who considered it useful.