How much money has Welsh Government spent on Facebook advertisements in each of the last 5 years including this financial year, so far?
The Welsh Government spend by social media platform for the years requested is as follows:
|
Platform |
2017-18 |
2018-19 |
2019-20 |
2020-21 |
2021- Jan 22 |
|
|
£160,603.60 |
£217,152.5 |
N/A |
N/A |
N/A |
|
|
£22,522.67 |
£31,264.0 |
|||
|
Facebook/Instagram* |
|
£9,194.07 |
£362,882.26 |
£653,658.85 |
£678,254.63 |
|
|
£64,707.45 |
£67,664.89 |
£56,574.53 |
£175,698.45 |
£173,334.75 |
*From 2019 Instagram has been owned by Facebook. Since the acquisition it has not been possible to separate the individual spends.
It should also be noted that the increases in some channels during 2020-22 is linked to the significant Keep Wales Safe public campaign work for health and other policy areas around the COVID-19 pandemic.