Is it the Welsh Government's policy to market Wales as a principality?
Cabinet recently agreed, and the Cabinet Secretary for Economy and Transport recently published, Prosperity for All: Economic Action Plan (EAP) which outlines a comprehensive, cross-government approach to branding, marketing and promoting Wales over the next few years as a proud nation through:
Building on the unified brand for Wales as a place in which to invest, work, live, visit and study.
Developing a strong digital led brand through the Wales Digital Gateway project, with a specific emphasis on wales.com as the unifying website.
Deploying tourism campaigns as the main flag carrier for our promotion of Wales in the UK and internationally.
Competing to host major sporting and cultural events to build Wales’ profile through the global events industry.
Deploying our cultural offer in support of the promotion of Wales’ economic and commercial interests and building our image abroad.
The EAP also sets out a comprehensive plan to prioritise exports and trade by:
Promoting export through a new marketing campaign, using our successful exporters as exemplars
Working with businesses to overcome the challenges of EU exit.
Working with groups of companies, nationally and regionally, to share best practice and exploit thematic strengths.
Providing access to key export information.
The Welsh Government will work with partners including the Department for International Trade and the Foreign and Commonwealth Office to support our exporters to find new markets through:
Providing tailored support for market entry, including identifying and making introductions to potential customers.
Promoting opportunities in their target markets.
Supporting businesses to visit their target markets individually or as a group.
Promoting Wales and Welsh exporters at international trade fairs overseas.
The EAP makes clear we will also expand our international footprint, based on assessment of economic opportunity to promote Welsh businesses. In 2018 we will open offices in Canada, Germany, France and Qatar. We will further review existing and new markets and allocate new resources where we see good opportunities.
A copy of the agreed plan can be found here:
http://gov.wales/docs/det/publications/171213-economic-action-plan-en.pdf