Will the Cabinet Minister provide a breakdown of the specific activities, services and deliverables the Welsh Government intends to commission through the climate change behaviour change campaign, including planned advertising, media buying, research, public engagement, digital activity and evaluation, and detail its target audience, objectives and intended outcomes?
Progress in reducing Wales's carbon emissions will increasingly depend on the uptake of low-carbon heating and transport technologies. Effective communications will help build awareness and confidence, support informed choices, and promote the advice, support and assistance available.
While the overall approach is still being developed, targeted communications will be used to encourage the uptake of heat pumps, solar panels and electric vehicles, supported by audience research, partnership working, monitoring and evaluation. This will also include further development of the Climate Action Wales website and a national climate survey to strengthen the evidence base for future communications and policy-making.
Public engagement will be foundational to Wales's first Climate and Nature Action Plan, which I announced details of on 19 August. The Plan will set out a cross-government programme of action to address the climate and nature emergency as one interconnected challenge. As the Plan is developed, it will be important to involve people, communities, partners and organisations in shaping solutions.